atmos USA (Creative Lead)
Authentic lifestyle art images. All art direction, styling, photography, and editing by James Drakeford.
Event concept, casting, script, and photographs by James Drakeford
“Her Impact” - a community forum centered around women’s presence and impact in today’s sneaker & streetwear world. This event was designed to make space for insightful conversation - the kind that makes you reevaluate your routines and attitudes. And, that’s exactly what we had!
Thank you @brennzolorenzo @rams_kay & @toniesha_renee for sharing so many gems and giving us a look into the highs and lows of your journey. Thank you @eyeconicash for setting an impeccable tone for the conversation and giving us many memorable bars as well.
Awake x Timberland & Pleasures apparel
atmos Halloween Capsule (shot in central Harlem)
NY vs. NY Nike Dunk Low (Shot at St. Nicholas Playground in central Harlem)
A community based discussion event designed to create safe, honest, and candid conversation. founded and facilitated by James Drakeford.
Spring Carhartt WIP (shot in central Harlem)
“Meet The Community” - Pop/Kicks & Brims feature
(images and interview by James Drakeford)
Created atmos USA’s highest performing reels
Autumn The North Face (shot in central Harlem & Central Park)
atmos Christmas Mug promotion
Summer atmos NYC - apparel collection (shot at Harlem shake in Central harlem)
art image medley
